You can attract more visitors and customers to your website by using on-page SEO. On-page SEO gives you full control over your web page. You can set each page’s topic and goal. You can target the audience you want for each page. And you can choose the keywords and phrases you want to focus on. In this article we are share The Complete On-Page SEO Checklist for follow your every page.
Define On-Page SEO
You can improve your website’s front-end and back-end elements to rank better in search engines and get more visitors. This is called on-page SEO or on-site SEO. On-page SEO elements include the content you create, the structure of your website, and the HTML code of your web pages.
Your website’s ranking in Google depends on three main factors: on-page SEO, off-page SEO, local SEO and technical SEO:
- On-page SEO is about the elements on your web pages that help search engines understand and index them.
- Off-page SEO is about the activities outside your website that influence your reputation and authority, such as social media, external links, and reviews.
- Technical SEO is about the elements behind the scenes that affect your website’s performance and usability, such as site speed, mobile-friendliness, and structured data.
Why Is On-Page SEO Crucial?
On-page SEO is essential because it shows Google what your website is about and how you offer value to your visitors and customers. It makes your site suitable for both human users and search engine bots.
It’s not enough to just create and publish your website, you need to optimize it for Google and other search engines to rank well and get more traffic.
On-page SEO is called “on-page” because the changes and improvements you make to optimize your website are visible to your visitors on your page (unlike off-page and technical SEO elements that are not always seen).
You have full control over every aspect of on-page SEO; that’s why it’s important that you do it right. Now, let’s look at the elements of on-page SEO.
On-Page SEO Elements
- Keyword Research
- Visual Content
- Page Titles
- Headers
- Meta Descriptions
- Image Alt-Text
- Structured Markup
- Page URLs
- Internal Linking
- Mobile Responsiveness
- Site Speed
On-page SEO elements are divided into 3 prominent categories –
- Content Elements
- HTML Elements
- Site Architecture Elements
Content Elements
This section will teach you how to research and use keywords in your content. You will also learn why images are important for your content.
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Keyword Research
To create high-quality content, you need to pick keywords and topics that are relevant. You can do keyword research by looking at what Google shows for different terms and what your competitors and other websites are writing about. Some tools that can help you with keyword research are Ahrefs, AnswerthePublic, and UberSuggest.
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Visual Content
Images, graphics, and charts are very important for on-page SEO. They make web pages more attractive and engaging. They also help break down content into smaller and easier parts. And, by using alt tags (more on that below), you can get more traffic from image search results.
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Page Titles
Title tags (or website page titles) are very important for SEO.
They show visitors and search engines what the pages are about.
You should use the main keyword for each page in the title. But, make sure it sounds natural.
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Headers
<h1>, <h2>, <h3>, and so on are HTML elements called headers or body tags. They help you structure your content for readers and help search engines understand which part of your content is the most important and relevant for different search intents.
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Meta Descriptions
Meta descriptions are the snippets of text that show up under the title in search results. They are not officially used by search engines to rank your page, but they can affect how many people click on your page. That’s why they are very important for on-page SEO.
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Image Alt – text
Alt-text is a way to optimize your images for SEO. It helps Google and other search engines understand what your images show … which is important because images are almost as common as text in search results.
This means that people might find your site through your images. But, you need to add alt-text to your images for that to happen.
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Structured Markup
To help Google understand and display your content better, you can add some code to your website that describes different elements of your content. This code is called structured data or structured markup. Structured data can enable Google to show your content in special ways, such as featured snippets, knowledge panels, and other content features.
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Page URLs
The URLs of your pages should be easy to understand for both people and search engines. They also help you maintain a consistent site structure as you add more pages, such as subpages, blog posts, and other internal pages.
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Internal Linking
You can link some words or phrases in your website content to other helpful pages on your website. This is called internal linking. (For example, the words “internal linking” in this sentence are linked to another blog post on HubSpot that explains more about it.)
Internal linking helps your on-page SEO because it encourages readers to visit other pages on your website, which tells Google that your site is useful and relevant.
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Mobile Responsiveness
Your site speed on mobile devices affects your ranking on Google, even for desktop searches. Your site needs to be mobile-friendly
You need to choose a website hosting service, site design and theme, and content layout that works well on mobile devices. Your site should be easy to read and navigate on smaller screens. To check how mobile-friendly your site is, you can use Google’s Mobile-Friendly Test tool.
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Site Speed
Your site should load fast on any device, whether it’s a mobile phone or a desktop computer. This is important for your on-page SEO because page speed affects user experience.
Google wants to give users the best experience possible. If your site takes too long to load or looks messy, your visitors will probably leave — and Google will notice that. Also, your site speed can influence your conversions and ROI.
Tips and Tricks for On-Page SEO Optimization at Scale
Are you looking for a way to simplify and streamline your on-page SEO process? You’re in the right place. We have updated our On-Page SEO Template, a handy Excel file that helps you plan and monitor your pages and keywords and keep track of the changes all in one place.
This template will serve as our reference as we go through a step-by-step checklist for your on-page SEO management.
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Crawl your website
See all of your website pages that are indexed by search engines. If you are a HubSpot customer, you can use our Page Performance tool (under Reports) for this.
After scanning your site and saving the results as an Excel (or .csv) file, you should pay attention to three main columns of data:
- The web address (a.k.a. URL)
- The page title
- The page meta description
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Perform an SEO audit and specify your site architecture
Next, you’ll want to sort and rank your web pages. Begin by identifying where your existing pages fit in your site structure.
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Update URLs, page titles, and meta descriptions.
Check your current URLs, page titles, and meta descriptions and see if they need any changes.
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Track keywords and topics for each page.
Your target keyword should be the main topic of a specific page. In the HubSpot template, use column O to assign only one topic per page.
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Maintain value propositions for every page.
Another crucial step that is often ignored is creating a value proposition for each page of your website. Each page should have a purpose beyond just ranking for a certain term.
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Specify your target audience.
Who are you trying to reach with your site? Identify your ideal customer or customers and tailor your pages to their needs and preferences. (Don’t forget, you are writing for real people as well as search engine bots.)
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Design new page titles
You have recorded your current page titles and determined the value propositions and target audiences for each page. Now, you can update your page titles (if needed) to match your findings.
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Count new meta descriptions.
Write a brief, clear sentence that uses the same keyword as your page’s title for your meta description.
Don’t copy the exact words from your page. Use up to 150 characters to tell visitors more about your page.
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Analyze and edit page content as required
Write clear and persuasive copy that speaks to your target audience and shows how you can help them. Make sure your copy is free of spelling and grammar mistakes.
Write at least 500 words for each page, and use headings and subheadings to organize your content and make it easier to read and understand.
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Incorporate visual content.
Think about how you can use visual content like images, videos, or graphics to enhance each page (only if they are relevant and useful, of course).
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Add relevant links.
Don’t forget to add links to your pages to help people find their way around your site.
Your anchor text should not just be your keywords. Instead, use descriptive and natural phrases that tell people what they can expect when they click on a link.
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Optimize for conversions.
Your site should not only be optimized for search engines but also for conversions. That means every page of your website should have a clear goal and a way to achieve it.
Every page of your website should have at least one call-to-action (CTA), or more if appropriate, to guide your visitors to take the next step.
The Bottom Line
Put your SEO plans into action on your website or ask someone to do it for you. This may take a while, so work on 5 to 10 pages every week.
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